It is shameful that it was done, but at the root, it seems to come down to: what is the product, and who are the users being swapped to who is the product, and

It is shameful that it was done, but at the root, it seems to come down to: what is the product, and who are the users being swapped to who is the product, and what are the users. Free services seem easier to hit critical mass with a low barrier to entry, yet unless it is a paid-by-end-users service, end users seem to get trampled like this.