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To answer your question, for me it really depends on the site and the product/service. I usually will dig around on the site to make sure it is what I am lookin

To answer your question, for me it really depends on the site and the product/service. I usually will dig around on the site to make sure it is what I am looking for and then click a get started button if I like what I see. As someone else pointed out if the individual viewing the page is your target audience and they are hesitant to click a "get started" button, the page and/or site failed in conveying the value of the product/service. There is a lot of psychology that goes into the wording of buttons, and while you may tell yourself "oh that would never work for me", the truth is that subconsciously it probably does work and you just don't realize it sometimes. I have always found these two articles informative (actually the whole CopyHackers site is a pretty good resource in general): http://copyhackers.com/2012/11/how-to-find-and-eliminate-friction-words-in-your-web-copy/ http://copyhackers.com/2012/11/how-to-find-and-eliminate-fri... http://copyhackers.com/optimize-your-business-online-training/calls-to-action/ http://copyhackers.com/optimize-your-business-online-trainin...

syllogism 11y ago
Actually that copyhackers site raises another good example, of where I start to suspect I must be just weird. When that little nag element popped up in the bottom corner, I couldn't read the rest of the article. I stopped reading to try to remove it, but I couldn't. It was then really distracting, so I gave up just closed the tab. Copyhackers must be A/B testing their site to death...So the percentage of people who have a similar reaction must be pretty small.
- jeffmould 11y ago
  It's interesting you bring that up. I hate those newsletter signup popups that appear on sites. With that said, I can attest that they do actually work and surprisingly really well. My first experience with them I figured people would signup and then unsubscribe fairly quickly. However, the complete opposite ended up happening. We got tons of signup, people stuck around, and shared our content more than ever before. Needless to say, as much as I personally hate them, I will use them on future projects.

syllogism 11y ago

Actually that copyhackers site raises another good example, of where I start to suspect I must be just weird. When that little nag element popped up in the bottom corner, I couldn't read the rest of the article. I stopped reading to try to remove it, but I couldn't. It was then really distracting, so I gave up just closed the tab. Copyhackers must be A/B testing their site to death...So the percentage of people who have a similar reaction must be pretty small.

jeffmould 11y ago
It's interesting you bring that up. I hate those newsletter signup popups that appear on sites. With that said, I can attest that they do actually work and surprisingly really well. My first experience with them I figured people would signup and then unsubscribe fairly quickly. However, the complete opposite ended up happening. We got tons of signup, people stuck around, and shared our content more than ever before. Needless to say, as much as I personally hate them, I will use them on future projects.