That's really interesting--thanks for sharing those insights. Zynga is in a hits-based industry, so having a reliable recurring revenue from a b2b SaaS product

That's really interesting--thanks for sharing those insights. Zynga is in a hits-based industry, so having a reliable recurring revenue from a b2b SaaS product could enable them more flexibility with their approach on the gaming side from a pricing an user acquisition standpoint. But of course I'm speculating without any hard numbers. Sounds like people much more informed than I am have decided it is not a valid opportunity, and given how far it is from their core business, I can easily see why. Thanks again.