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I'm a former Z employee -- one of my friends worked on proposals for a spinoff of the analytics platform, but he never got anywhere. Obviously this is very har

I'm a former Z employee -- one of my friends worked on proposals for a spinoff of the analytics platform, but he never got anywhere. Obviously this is very hard to to do for a number of reasons. Mixpanel employees more salespeople than they do engineers or designers, and Zynga is still 2-3x their valuation just on the core games business.

shostack 11y ago
That's really interesting--thanks for sharing those insights. Zynga is in a hits-based industry, so having a reliable recurring revenue from a b2b SaaS product could enable them more flexibility with their approach on the gaming side from a pricing an user acquisition standpoint. But of course I'm speculating without any hard numbers. Sounds like people much more informed than I am have decided it is not a valid opportunity, and given how far it is from their core business, I can easily see why. Thanks again.