Market segmentation. How do you get people to pay you another 10k? With a widget that is useless but has huge bragging value. People who don't care about 10k wi

Market segmentation. How do you get people to pay you another 10k? With a widget that is useless but has huge bragging value. People who don't care about 10k will spend it on this, and those who do care will have no different lives.