It's complicated. If dealing with the service makes buying easier, it can grow the market. I driver Uber more because it is easier to get a cab. They alone are

It's complicated. If dealing with the service makes buying easier, it can grow the market. I driver Uber more because it is easier to get a cab. They alone are already making more than the entire taxi industry in SF. If anything, it seems Homejoy's problem is in making it too easy for their cleaners to find retained customers.