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FWIW Thumbtack and many other companies have the same problem, and it can be solved by just charging the cleaners more money for the initial introduction. Inst
by birken 11y ago
FWIW Thumbtack and many other companies have the same problem, and it can be solved by just charging the cleaners more money for the initial introduction. Instead of charging 20% of the first cleaning, charge 50% or 100% or 200% and let them own the customer (Thumbtack charges fixed amounts but it is the same principle).
- dragonwriter 11y ago> FWIW Thumbtack and many other companies have the same problem, and it can be solved by just charging the cleaners more money for the initial introduction. Which inherently reduces the degree to which the service is attractive to contractors compared to other marketing channels (which is really what it is for them), which reduces the contractors on the service, which reduces the value to consumers. That it works in some industries doesn't mean that its an easy solution which works profitably in all industries.