So, there are certainly valid questions about whether one can build a "Netflix-of-$NICHE", but I want to point to a lovely little example named Crunchyroll. Yo

So, there are certainly valid questions about whether one can build a "Netflix-of-$NICHE", but I want to point to a lovely little example named Crunchyroll. You can definitely succeed in a niche, provided you have some factors in your favor: 1. An audience that is dedicated to the content you serve 2. The ability to focus on the niche provides you a greater library than broader competitors have 3. The ability to market yourself in such a way that you build reputation with the core audience The end result is you can create a product that other people will pass up competing offerings for that might have broader appeal - or will simply subscribe to both. Netflix used to be the go-to for Anime for a long period of time. However, Crunchyroll was able to provide a much more massive library of anime on-demand and catered to the dedicated fanbase.