There are a couple of conclusions one could draw from the data other than the headline; For example, maybe Bing is better at targeting content to users. It's p

There are a couple of conclusions one could draw from the data other than the headline; For example, maybe Bing is better at targeting content to users. It's pretty much taken as gospel truth in SEO/SEM circles that Microsoft's search engine has better conversion rates, and if you're on a tight budget you're better off using MS ads than Google ads. It wasn't unheard-of that a site targeting MS would get 3x the traffic from google, but similar revenue from both. The reasons for this were never really delved into, although a less competition may have helped. In terms of ad-click rate, I would also wonder if the presence or absence of ad-blocking software has a significant effect.