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There's an Adobe study that shows that Google appears to be cutting impressions (of bad ads?) to boost CTRs and CPC; the same report shows Facebook is handily c
by choppaface 11y ago
There's an Adobe study that shows that Google appears to be cutting impressions (of bad ads?) to boost CTRs and CPC; the same report shows Facebook is handily clobbering Google in CTR / relevance:
* http://www.zdnet.com/article/googles-mobilegeddon-moves-hitting-marketers-sites/ http://www.zdnet.com/article/googles-mobilegeddon-moves-hitt...
Perhaps Google is trying to boost CTR / relevance in order to attract/retain the more valuable advertisers (who would probably otherwise weight Facebook more highly for its better targeting). I really wonder how much of this growth is just Google (and Facebook) extracting more marketing dollars from the biggest spenders.
- asuffield 11y agoI'll just point out that this is a graph of CTR growth y/y, not CTR. It's easy to grow faster when you're further behind.
- choppaface 11y agoWoah many downvotes w/out explanation. Is there evidence that this study is bonk or did that comment just excite the mafia? I believe Facebook established during their IPO roadshow that they had superior CTRs. Edit: looking over this thread, there are several rather mild comments that got strong downvotes. Looks like the followers of this thread were indeed inordinately pro-Google.