Mac and Linux users tend to be more tech savvy, although a (likely significant) chunk of Mac users lie at the opposite end of the spectrum. We're also at an ad

Mac and Linux users tend to be more tech savvy, although a (likely significant) chunk of Mac users lie at the opposite end of the spectrum. We're also at an advantage because it's very clear that the ads that fake the Windows UI are not real system messages telling us to upgrade our antivirus. Also, "dupe" is entirely correct in this context. Ads on the web are often trying to trick someone into something, outside our world of geeky blogs w/ unobtrusive adsense.