> Convincing a huge population of people to change their lifestyle is far more difficult than solving a scientific dilemma. But the only plan they have current

> Convincing a huge population of people to change their lifestyle is far more difficult than solving a scientific dilemma. But the only plan they have currently is basically just trying to get a huge population of people to change their lifestyle: let your lawn die, take shorter showers, don't wash your car. Most (if not all) of the "conserve water" suggestions involve convincing people to change their lifestyle. Why are they picking the more difficult solution?