I get those kind of rates on welcome e-mails and product specific follow-up e-mails, but not for general blasts. That said, there are some segments of super fan

I get those kind of rates on welcome e-mails and product specific follow-up e-mails, but not for general blasts. That said, there are some segments of super fans that will consistently click through at a 40% rate (especially in Canada for whatever reason).