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Submarine advertising? http://www.paulgraham.com/submarine.html http://www.paulgraham.com/submarine.html "Swarovski, who celebrates its 120-year anniversary th
by Pyxl101 11y ago
Submarine advertising? http://www.paulgraham.com/submarine.html http://www.paulgraham.com/submarine.html
"Swarovski, who celebrates its 120-year anniversary this year, is a steward of a centuries-old Bohemian tradition, making use of natural resources in the Czech Republic and Austria. It’s a phenomenally innovative design studio and an impressively creative chemical laboratory, all in one. And, of course, it’s the beneficiary of absolutely genius marketing."
Patting themselves on the back much? :-)
- matheweis 11y agoYea, this piece reeks of it... "What makes Swarovski’s crystals better than its competitors? It’s all about brilliance." "well-cut diamond is always going to have more fire and more brilliance than a glass crystal,” says Walker. But that, really, is debatable, and also flexible: there’s only so much you can do to a diamond, but a synthetic material like Swarovski crystal has no limits."
- mikeash 11y agoWow, no limits! They should stop making pretty baubles and use their limitless technology to build the containment for a cheap fusion reactor or something.
- nulltype 11y agoThis one is so blatant maybe it would be supermarine advertising.
- acqq 11y agoAnd posted by the HN user whose only purpose is posting the atlasobscura links.