5 ms·
Brazilian here and I can attest to this. In the U.S, I only go to McDonald's if I'm alone and don't have an option( Chipotle is closed). In Brazil, you'll see
by dataker 11y ago
Brazilian here and I can attest to this.
In the U.S, I only go to McDonald's if I'm alone and don't have an option( Chipotle is closed).
In Brazil, you'll see some families choosing it over local cuisine for 'modernity' or even 'sophistication'.
- thanatropism 11y agoWhat? Where? You're either talking about lower-lower middle class, or far outside the large metros, I presume? I'm amazed no one mentioned Bob's Burgers, at any rate. Are you in the same Brazil I'm in?
- ucaetano 11y agoLower-income middles class can't afford R$15 burgers with the average (not median, which is much lower) household income per capita being ~R$1000/month. In practice, less than 20% of families make that much. With combos, 10 meals would account for 20% of pre-tax income. Data is a couple years old, but still relevant: https://sacrariopessoal.files.wordpress.com/2014/10/faixascm20121.jpg https://sacrariopessoal.files.wordpress.com/2014/10/faixascm...
- polymatter 11y agoFor what its worth, in my experience its similar in China. I even saw an ad showing a guy taking his girlfriend to McDonalds on a date.