Paying for usage appeals to nerds but most people don't know how much of the service they do/will use and have been burned by overage fees. They prefer to pay f

Paying for usage appeals to nerds but most people don't know how much of the service they do/will use and have been burned by overage fees. They prefer to pay for the service that fits their need (talk to your family for as long as you want) rather than a utility (pay 2¢ a minute) even if the utility would turn out to be cheaper in the long run. We know that, we sell on the benefit, right? Especially that the prices should fluctuate if you were to pay for what you use. A taxi at night is already more expensive, and electric energy is sometimes cheaper but this should apply smoothly (but not necessarily predictably) to nearly every service: surge pricing everywhere and forever. The added cognitive burden and transaction costs simply aren't worth it a lot of the time so you get various all inclusive offers instead that have to favour some outliers.