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> In my experience, ~20% open the emails and then 40-50% click a link within the email. These rates were not statistically different for people who subscribed t
by kaishiro 11y ago
> In my experience, ~20% open the emails and then 40-50% click a link within the email. These rates were not statistically different for people who subscribed through popovers vs. less intrusive forms.
That is, by far, the most ridiculous click through rate I have ever seen for a newsletter.
- morgante 11y ago> That is, by far, the most ridiculous click through rate I have ever seen for a newsletter. We have a pretty great fanbase. :)
- Falcon9 11y agoI get those kind of rates on welcome e-mails and product specific follow-up e-mails, but not for general blasts. That said, there are some segments of super fans that will consistently click through at a 40% rate (especially in Canada for whatever reason).