We marry quantitative data from our data teams with a gamut of user research from our marketing and customer experience teams. We use our qualitative data to ch

We marry quantitative data from our data teams with a gamut of user research from our marketing and customer experience teams. We use our qualitative data to check what our quantitative data is telling us, and vis versa. There's generally enough eyes on our statistics to keep them from turning into damn lies ;). Edit: my views not the company's, bla bla etc.