> I mean, "the site the developers want to build" will invariably be a site with no ads whatsoever. I think that's shortchanging developers. They know where th

> I mean, "the site the developers want to build" will invariably be a site with no ads whatsoever. I think that's shortchanging developers. They know where the money is coming from and if the company has good incentive structures (ie. equity) want to make sure revenue grows as well. Fortunately, developers are also aware of the cost which is associated with every third-party tool included on the page. That's why it's really important to include someone technical in any deal conversation as early as possible, and they need to have the ability to block a deal which would substantially degrade the user experience. They can also weigh different providers by their implementation cost to users, which is crucially important: a sales guy loves to hear "just one line of JS" but I'd much rather use a REST API. The key to getting this sort of control and buy-in is demonstrating to management the fact that page load time has a direct effect on traffic (and thus revenue).