I like AirBNB, but this article doesn't seem to espouse much besides "AirBNB has grown like crazy and that makes things tricky" and "We don't treat numbers like

I like AirBNB, but this article doesn't seem to espouse much besides "AirBNB has grown like crazy and that makes things tricky" and "We don't treat numbers like medieval doctors treated the humours". Data-driven decision making is a generally dope thing, but the number one pitfall of using data as your number one periscope is that for anything more complicated than Yes/No questions, you can pretty much skew things however you want. [^1] Along those lines -- the article talks about the importance of customer-driven decisions, which is something I 100% agree with, but doesn't really expand on it. It ends with the thesis "Data is the (aggregated) voice of our customers", but what steps do the folks at AirBnB take to make sure that this data is more than pale proxies for voice? [^1] I'm probably the umpteenth person to invoke this in the past 24 hours, but lies, damned lies, and statistics, you know?