I think this rant boils down to the battle for power: does the entrepreneur have the power or does the media covering startups have the power? If you think it'

I think this rant boils down to the battle for power: does the entrepreneur have the power or does the media covering startups have the power? If you think it's the entrepreneur, then you can ignore everything Scoble says and be happy it about. You might even disagree completely and call it a rant. If you think the media has the power, then Scoble's post is a to-do list to be followed like the gospel truth. Personally, I think the truth is somewhere in between, and a lot closer to Scoble's view than not. Regardless of what we the entrepreneurs think, the media has a limited bandwidth and it's regularly saturated. If you want to differentiate yourself, you gotta market and feed the media the info you want them to cover in the format they want you to use.