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Where is the convincing evidence that user experience improvements (e.g. reduced load times) increase profit more than more ads? Maybe that would persuade sales
by lebek 11y ago
Where is the convincing evidence that user experience improvements (e.g. reduced load times) increase profit more than more ads? Maybe that would persuade sales teams to be more selective.
- greglindahl 11y agoThe metric is called LTV, lifetime value. The problem is that it takes a while to measure it. It's easy to see that your short-term obnoxious ad campaign brings in more money in an A/B test. It's much harder to figure out that it lowers the LTV over a week or month.