Fair point. > Mr. Yassky (taxi commissioner) said that in lieu of demanding advertising revenue, the city hoped that the additional income for vendors might en

Fair point. > Mr. Yassky (taxi commissioner) said that in lieu of demanding advertising revenue, the city hoped that the additional income for vendors might encourage them to lower the fees they charge to cab owners, which could in turn reduce the pressure to increase fares. “I don’t think advertising is so much an opportunity for city revenue,” he said, “so much as an opportunity to keep fares down.” Looks like NYC government isn't really benefiting but (presumably) bearing the cost of fitting these TVs. Government officials always associate price with cost rather than price with demand. http://www.nytimes.com/2010/12/13/nyregion/13taxitv.html http://www.nytimes.com/2010/12/13/nyregion/13taxitv.html