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> Over the last several years, the "improvements" such as adding TVs to the cab seem completely unnecessary and not based on actual customer demands or preferen
by Mtinie 11y ago
> Over the last several years, the "improvements" such as adding TVs to the cab seem completely unnecessary and not based on actual customer demands or preferences.
Ah, but in fact you're mistaken. Actual customers did demand that they be added to the taxi fleets. Only the customers in this case are tangentially associated marketers who wanted to serve their products to a captive audience. :P
- deleted 11y ago[deleted]
- bko 11y agoFair point. > Mr. Yassky (taxi commissioner) said that in lieu of demanding advertising revenue, the city hoped that the additional income for vendors might encourage them to lower the fees they charge to cab owners, which could in turn reduce the pressure to increase fares. “I don’t think advertising is so much an opportunity for city revenue,” he said, “so much as an opportunity to keep fares down.” Looks like NYC government isn't really benefiting but (presumably) bearing the cost of fitting these TVs. Government officials always associate price with cost rather than price with demand. http://www.nytimes.com/2010/12/13/nyregion/13taxitv.html http://www.nytimes.com/2010/12/13/nyregion/13taxitv.html