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Fair point, but what would you suggest as an alternative at this point? Double down on windows phone, despite all the metrics saying its a failure? Create mor

Fair point, but what would you suggest as an alternative at this point? Double down on windows phone, despite all the metrics saying its a failure? Create more crippled RT devices that no one wants? Create an entirely new mobile OS which is open source for 3rd party vendors like android's successful model? The current approach ('If we make great phones, they will come...') has failed. The new 'services on everything' approach is certainly risky; if you don't own the platform, you risk being turfed by the owner if you get too big / too popular... but it seems plausible. I know a lot of people who use onenote and office on their devices. Being ubiquitous is the key, not having some technically sophisticated devices that get no consumer uptake. It's easy to critique, but tangibly what you suggest as a proactive alternative for them?

pavlov 11y ago
I'm not sure if there's any solution left that would make Windows a success on phones, so I'm criticising Satella's ambivalence around this core issue. Satella acknowledges that the Windows Phone model hasn't worked, but seems to believe that reverting to Microsoft's old 2000-era model would eventually make it a success. I guess, if I were suddenly appointed as circus leader in Redmond, I would just pull the plug on Windows 10 Mobile since it's been fatally wounded by the recent announcements anyway. The phone hardware division bought from Nokia has been entirely written down as a loss, so maybe I'd give them a year to build something that makes sense for their customers -- maybe an Office-centric Android device. I'd probably try to peddle the ex-Nokia division to some large company that still wants to make phones for strategic reasons. There's one in Microsoft's home city actually. Maybe Amazon could reboot their Fire Phone using the Lumia brand, distribution reach and the Finnish hardware competence that still remains?

pavlov 11y ago

I'm not sure if there's any solution left that would make Windows a success on phones, so I'm criticising Satella's ambivalence around this core issue. Satella acknowledges that the Windows Phone model hasn't worked, but seems to believe that reverting to Microsoft's old 2000-era model would eventually make it a success. I guess, if I were suddenly appointed as circus leader in Redmond, I would just pull the plug on Windows 10 Mobile since it's been fatally wounded by the recent announcements anyway. The phone hardware division bought from Nokia has been entirely written down as a loss, so maybe I'd give them a year to build something that makes sense for their customers -- maybe an Office-centric Android device. I'd probably try to peddle the ex-Nokia division to some large company that still wants to make phones for strategic reasons. There's one in Microsoft's home city actually. Maybe Amazon could reboot their Fire Phone using the Lumia brand, distribution reach and the Finnish hardware competence that still remains?