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You forget it was the same strategy Steve Jobs followed with the development of the original iPhone, where one was the current realisation and the other was bas
by kabouseng 11y ago
You forget it was the same strategy Steve Jobs followed with the development of the original iPhone, where one was the current realisation and the other was based on the iPod.
- ninkendo 11y agoHe didn't go and release both products to see which would win out; the better product was selected internally and Apple went with that. The article is about Google releasing two of everything, not making multiple prototypes of things. I actually think making multiple prototypes is a good thing, it helps you understand things from more angles and see more possibilities about how a problem can be solved. But going and releasing both is confusing to customers and ultimately fragments your product line-up (canibalizing your sales) which is something Apple is desperate to avoid.
- kabouseng 11y agoYou are right, but he did have two teams develop in secret not knowing about each other, the same complaint that many Googlers have.
- arjunrc 11y agoDo you have a reference for this development being in secret? I think both Jobs' biographies detailed Forstall & Fadell's development, but I thought they knew about each other, working on Mac to Phone & iPod to Phone concepts respectively.
- kabouseng 11y agoHmmm actually I am not 100% sure, only from what I myself remember reading about it I interpreted it as they they didn't know about each other because the projects in general was conducted in such secrecy. I'll have a look if I can find anything.