What's frustrating about this is that, in a world where people are increasingly less willing to pay for media, S&S found customers who 1) still want to read boo

What's frustrating about this is that, in a world where people are increasingly less willing to pay for media, S&S found customers who 1) still want to read books, and 2) are willing to pay for those books. And now that they found that prized audience what they're doing is telling them "Go away! Come back when we're ready for you."