People won't pay $200 to save a little money on their heating bill. People WILL pay $200 to have a facebook widget that says they were the #1 greenest home in t

People won't pay $200 to save a little money on their heating bill. People WILL pay $200 to have a facebook widget that says they were the #1 greenest home in their neighborhood/city. A little game theory applied to reducing energy consumption. Doesn't really have to be realtime either, if I could plot the energy usage of all my neighbors on a google map it would certainly shame people into submission. Nobody really gives a damn about being green, green chic on the other hand... I can't wait to try it out.