It's a pretty weak article. The only actual trend I can find is that YoY revenue increases are slowing. Everything else are things like this http://si.wsj.net/p

It's a pretty weak article. The only actual trend I can find is that YoY revenue increases are slowing. Everything else are things like this http://si.wsj.net/public/resources/images/BT-AD041A_GOOGS_16U_20150713164506.jpg http://si.wsj.net/public/resources/images/BT-AD041A_GOOGS_16... Is that really a "trend" we're going to cite to justify this narrative? Besides, it makes no sense. Even if their revenue growth has stalled out at 20%, their operating costs are only ~35%[1]. You'll very quickly get diminishing returns cutting that, and you still won't be able to maintain anything that keeps investors pleased. Honestly this seems more like a story written off a press release from this "Bernstein Research". [1] https://investor.google.com/earnings/2015/Q1_google_earnings.html https://investor.google.com/earnings/2015/Q1_google_earnings...