I tried not to make any judgement about the changes, just to analyze the motive. It has always been a Sisyphean struggle to sell ads on Reddit -- in large part

I tried not to make any judgement about the changes, just to analyze the motive. It has always been a Sisyphean struggle to sell ads on Reddit -- in large part because the content is so unpredictable. Whatever access they can provide for a brand to connect with a target demographic has to be weighed against the cost of being embroiled in controversy for advertising alongside the content that shows up on Reddit.