Especially in this climate, there are lots of startups fundraising all the time (indeed a few other startups announced their fundraising today), and I can imagi

Especially in this climate, there are lots of startups fundraising all the time (indeed a few other startups announced their fundraising today), and I can imagine that from the outside it may often look easy to raise large sums of money. I can say without doubt first hand that this fundraise for Zesty is the result of just immense hardwork and relentless hustle from David and his team. I have huge respect for 1) the aggressive growth and customer development; 2) the operational roll out (which, given each customer has Zesty workers onsite to set out the food, is a huge operational nightmare); 3) being humble enough to deviate and pivot the initial idea from a mobile app to a much more operations heavy b2b play