As the stocks' demand rises, the price goes up. The price going up will cause others to sell, many have a sell limit set so the trade executes automatically. T

As the stocks' demand rises, the price goes up. The price going up will cause others to sell, many have a sell limit set so the trade executes automatically. The buyers who bought it going up thinking it will keep going, or that the article was valid, are the losers. The price will fall back down once the article is proven to be fraud and those buyers just lost a good amount of basis points. The ones who held the stock before hand and sold as it reached the peak are the winners.