10 ms·
What I find intriguing is that fact that they have 160m unique visitors and over 7 billion page views each month, yet they generated less than $8.3m in ad reven
by jackgavigan 11y ago
What I find intriguing is that fact that they have 160m unique visitors and over 7 billion page views each month, yet they generated less than $8.3m in ad revenue last year.
That just feels wrong, somehow...
- jedberg 11y agoPeople have been saying that about reddit for years. They overestimate "average" CPM by about 100x. People don't pay a lot for ads, and when they do, it's only on a fraction of the page views. Display advertising will not be reddit's "cash cow", it will be one pillar of many sources of revenue. The good news is, Steve and Alexis both know this.
- nzealand 11y agoThose figures always sounded surprising high to me. The initial reddit page has one ad above the fold, but most detail pages have the ad placed way below the fold.
- jackgavigan 11y agoWhether or not everything you say is true, they should be generating more than $8.3m in ad revenue.
- jedberg 11y agoI should clarify that I worked at reddit and speak from experience and not conjecture. Selling ads on reddit is hard, I'm actually impressed that they made that much from display ads last year.