4 ms·
A dating site is only worthwhile if other people are on it. Obviously it's possible, but you need people on it to attract more people.
by screwedup 11y ago
A dating site is only worthwhile if other people are on it. Obviously it's possible, but you need people on it to attract more people.
- rwmj 11y agoApparently dating websites are notorious for having high churn. See: http://andrewchen.co/why-investors-dont-fund-dating/ http://andrewchen.co/why-investors-dont-fund-dating/
- jessriedel 11y agoDoesn't matter. No matter what your churn is, if you currently have a thousand times more members then your competitors it will be drastically easier to attract new members. In other words, your competitors have a much higher customer acquisition cost. It's still a big barrier.
- vacri 11y agoWell, the whole point of most dating websites ('finding life partner' ones) is to have high churn.
- jegutman 11y agoThe churn is so high on dating sites that everybody is constantly re-acquiring customers. One test for anti-trust is also how they think the market would respond to a price increase. Yes, you need a critical mass of people, but what this means can be very different for different people. Some dating sites have a warm body approach where you probably need lots of people because the set of matches is terrible. However if you had a dating site for swedish people living in miami who only wanted to date swedish people even having 40 people on there might be plenty.
- tracker1 11y agoWhat's funny, is I think there's a company that does a lot of those hyper-local sites... iirc,roadside guerrilla marketing was involved.