3 ms·

So the main idea is to cross-promote the same IP (e.g. Mickey Mouse) in many different media (films, TV, music, comics, books, merchandise, Disneyland). Kinda l

So the main idea is to cross-promote the same IP (e.g. Mickey Mouse) in many different media (films, TV, music, comics, books, merchandise, Disneyland). Kinda like superhero media today.

zecho 11y ago
Superhero media today, owned by Disney.
- cousin_it 11y ago
  Good catch :-) Time Warner too, though.