No it doesn't. He's not saying 'work yourself to death'. He's saying: 'Behave as if every decision you make, and everything you do will directly impact your com

No it doesn't. He's not saying 'work yourself to death'. He's saying: 'Behave as if every decision you make, and everything you do will directly impact your companies ability to continue to exist'. That's how any good entrepreneur behaves, because in all likelihood it's true.