“I am a UI. Nothing more. And what’s a key attribute of a good UI? It disappears. It does not draw attention to itself. It enables the user experience, but i

“I am a UI. Nothing more. And what’s a key attribute of a good UI? It disappears. It does not draw attention to itself. It enables the user experience, but is not itself the experience. And the moment I remember this is the moment I exhale and my pulse slows. Because I am not important. What is important is the experience they have. My job is to provide a context in which something happens for them.” Like it.