Yes, businesses are definitely waking up with regards to data. They are suddenly realizing that their various systems are currently or are capable of generatin

Yes, businesses are definitely waking up with regards to data. They are suddenly realizing that their various systems are currently or are capable of generating shit loads of valuable data that the business has no idea what to do with. Executives and managers learn through conferences, industry events, etc. that OTHER companies are using this awesome data to generate BILLIONS or save BILLIONS etc. When you see a company like IBM thrust itself into a field like this, you know that the field is entering mainstream business. This is a perfect time to position a firm as a "niche analytics firm" that focuses on high-end projects where IBM just can't compete.