>if you really care about them, you give them complete transparency in what's happening WHILE it's happening To be fair, sometimes it's not always obvious that

>if you really care about them, you give them complete transparency in what's happening WHILE it's happening To be fair, sometimes it's not always obvious that it's "happening". It can be a pretty tricky timing thing, and sometimes you try to hold on a bit too long, hoping to turn it around. But, maybe I missed a nuance in the post that you gleaned, which gave a better picture of the timing here. On another note, maybe I'm old school, but a CEO dropping a bunch of f-bombs in a public forum just isn't professional, IMO. I think it's cool for companies to be edgy and non-corporate, but using language that is generally considered offensive shows a certain lack of appreciation for your position as a representative of your company, board, partners, customers and other stakeholders. This, as well as a lack of respect for an audience whose sensibilities almost certainly vary. And, the repeated use of it in the phrase "I f*ed up" comes off as overdone to the point of disingenuousness and, oddly, maybe even a little narcissistic.