I do not disagree; but keep in mind that I've never spoken of "clearly superior", only desirable. Also, since when did rationality enter the discussion? A belo

I do not disagree; but keep in mind that I've never spoken of "clearly superior", only desirable. Also, since when did rationality enter the discussion? A beloved wants diamonds so their partner buys them. But diamonds are not worth anywhere near what's commonly paid for them. There is a far mix of rational/irrational behavior in most luxury purchases--it's not an Apple exclusive trait.