I have a secret I can share. Steve Jobs allowed Edgar Schein to have teams of his grad students follow Steve around and record every conversation and interactio

I have a secret I can share. Steve Jobs allowed Edgar Schein to have teams of his grad students follow Steve around and record every conversation and interaction. But Schein made one mistake - He gave Steve the right to veto the final book which was produced. When Steve saw that the book was almost exclusively about him, and didn't put him in a positive light, he refused to let it be published. So Schein rewrote the book into "Organizational Culture" - it is famous because it coins the term "corporate culture" - and it mostly describes Steve and how he created a culture of innovation (even though the examples are based on other executives.) When I read the book while working for Steve it was amazing - it described Steve with incredible accuracy (though, unfortunately, it lacks good examples since Schein couldn't describe how Steve handled specific situations.) For me, the book was like a master class in creating a culture of innovation. In hindsight, I've often wondered how the benefits of a culture of innovation could be created without the derangement of Steve. Personally, I did my best work for Steve. To a large extent, the most positive thing I remember was that nobody was destroying my motivation to innovate. Every other company where I've worked talks the talk but doesn't walk the walk.