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I would say it's extremely useful -- most establishments have a general idea of foot traffic (ie: POS transactions or qualitative visual assessment) whereas wit
by ihsw 11y ago
I would say it's extremely useful -- most establishments have a general idea of foot traffic (ie: POS transactions or qualitative visual assessment) whereas with density.io you have a detailed history of when and where there's foot traffic.
Why would someone want to know this information? Ideas abound! I don't think we've had such easy measurement and monitoring at the fingertips of the general populace.
Having detailed logs of user growth is invaluable (the much-vaunted hockey stick), however this level of granularity is unavailable in the physical world.
Now we can show interested parties that, for example, our storefronts are hockey-sticking, growth is high and projected to grow higher, etc. You get the idea.
- Flammy 11y agoOh the data itself is interesting, but not particularly sell-able to others, in my opinion. The alternative to this platform are little devices that monitor things like cellphones that walk into the room, and use this to approximate occupancy.
- x5n1 11y agoIt is. If you had a competitor who got most of their business around 8pm on Tuesday. You could offer huge savings at 8pm on Tuesdays driving away traffic from their business.