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Wouldn't it be better for the NYT to focus on their core competencies and just outsource their ads? This is Google's specialty and thus Google should be able to
by dpatru 17y ago
Wouldn't it be better for the NYT to focus on their core competencies and just outsource their ads? This is Google's specialty and thus Google should be able to give advertisers a better value.
- falsestprophet 17y agoNo. The New York Times has been selling ads since 1851. They go through the trouble of reporting the news only to entice people to look at ads next to the news. Selling ads is exactly what the Times and every other media outfit is about. They have done pretty well for themselves so far.