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The #1 problem here is that Samsung largely tried to be the "like the iPhone but cheaper" player in the market. While that worked out fantastically well in the
by astrodust 11y ago
The #1 problem here is that Samsung largely tried to be the "like the iPhone but cheaper" player in the market. While that worked out fantastically well in the early days, it came to bite them pretty hard when even cheaper competitors rolled in.
If your claim to fame is you're the cheapest, you're going to be racing to the bottom. Look at how dismal the state of Acer is in the PC world.
What they should have done is differentiated themselves on something other than price.
It will be hugely ironic if Blackberry manages to produce an Android phone more successful than Samsung's entries because they stubbornly stuck to their core design principles. People buy Blackberry not for price but because it's a Blackberry. They love the things.