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As I just indicated above, they should do so because the support revenue stemming from applets is surely outweighed by the damage to their brand overall. Howev

As I just indicated above, they should do so because the support revenue stemming from applets is surely outweighed by the damage to their brand overall. However, given that Oracle still pushes the Ask.com toolbar in their consumer-facing installer, it does seem clear that they are not yet concerned about that calculus. Perhaps if Microsoft's open-source, cross-platform changes to .NET makes them a more significant threat in a few years... or if maybe some newer emerging non-JVM language starts to gain traction in the enterprise... then Oracle will be pressed to drop its complacency. That is indeed a very slow-moving world, but Oracle practically radiates a "We Couldn't Care Less" vibe, and that would seem to make it vulnerable to disruption at some point.

shemnon42 11y ago
> However, given that Oracle still pushes the Ask.com toolbar They don't do that anymore. http://www.pcworld.com/article/2940688/java-installer-ditches-the-ask-toolbar-swaps-in-yahoo-defaults.html http://www.pcworld.com/article/2940688/java-installer-ditche...
- z92 11y ago
  And have replaced Ask with with Yahoo.
jsprogrammer 11y ago
>they should do so because the support revenue stemming from applets is surely outweighed by the damage to their brand overall. 'Surely'? If that were the case, why wouldn't Oracle have already done so? Why don't you assume that Oracle has already run the numbers on how much they collect from enterprise contracts to support all manner of legacy technologies (including applets) and choose to exploit it? A good portion of Oracle exists just to service that revenue stream. You want them to also drop another revenue stream (Ask/Yahoo co-branding) because of the "damage to their brand overall" from a co-branded installer? Sounds like a good way to give Larry a chuckle. I doubt many who care about the terrible JRE installer would suddenly start sending cash Oracle's way because they removed the Ask/Yahoo bundle.

shemnon42 11y ago

> However, given that Oracle still pushes the Ask.com toolbar They don't do that anymore. http://www.pcworld.com/article/2940688/java-installer-ditches-the-ask-toolbar-swaps-in-yahoo-defaults.html http://www.pcworld.com/article/2940688/java-installer-ditche...

z92 11y ago
And have replaced Ask with with Yahoo.

jsprogrammer 11y ago

>they should do so because the support revenue stemming from applets is surely outweighed by the damage to their brand overall. 'Surely'? If that were the case, why wouldn't Oracle have already done so? Why don't you assume that Oracle has already run the numbers on how much they collect from enterprise contracts to support all manner of legacy technologies (including applets) and choose to exploit it? A good portion of Oracle exists just to service that revenue stream. You want them to also drop another revenue stream (Ask/Yahoo co-branding) because of the "damage to their brand overall" from a co-branded installer? Sounds like a good way to give Larry a chuckle. I doubt many who care about the terrible JRE installer would suddenly start sending cash Oracle's way because they removed the Ask/Yahoo bundle.