They should understand the customer and never stop learning about the customer. The best way to do this is to talk to lots of prospects and customers. Knowing

They should understand the customer and never stop learning about the customer. The best way to do this is to talk to lots of prospects and customers. Knowing why you are building is more important than knowing how or what...thoae two stem from knowing why. Im non technical but knowing the customer is the foundation for everything you are doing.