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Take a look at the implied CPMs. They're insanely high - much higher than any large advertiser working with their sales force would be paying.
by sachinag 17y ago
Take a look at the implied CPMs. They're insanely high - much higher than any large advertiser working with their sales force would be paying.
- vinhboy 17y agocan you recommend another good advertiser with lower cpms? thanks.
- jonknee 17y agoIt would be amazingly daft to charge less through this system than they are already getting from big commitments. Those big accounts that buy a lot at once would simply go through this. If you're spending more than $10,000 it looks like you can already get a better deal. But if not you'll be able to advertise and not have to complicate it with sales people. That said, I'm pretty sure NYTimes.com is already getting some pretty high CPMs (> $25 CPM). These self-serve ads won't be as visible as the large branding campaigns, but that's where the real money is.
- sandrogerbini 17y agoit would appear that their definition of small business is a bit different from mine. a 'low' daily minimum of $50 a day (or ~$1,500/month) is beyond the total monthly advertising expenditures of many locally owned and independently operated mom & pop establishments. This may help explain the low visibility of so many small companies however.