Most people would consider a Ferrari to be more desirable than a Toyota, yet Toyota sells many magnitudes more cars than Ferraris because Ferraris are out of re

Most people would consider a Ferrari to be more desirable than a Toyota, yet Toyota sells many magnitudes more cars than Ferraris because Ferraris are out of reach for most consumers. If money were no object, many more people would own Ferraris in lieu of Toyotas (but not all, given that Toyotas may be more practical, more reliable, easier to maintain, etc.).