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Apple captured the top 10% of world's population in terms of discretionary income, and so they are making massive profits. Their key demographic is well-to-do i
by sremani 11y ago
Apple captured the top 10% of world's population in terms of discretionary income, and so they are making massive profits. Their key demographic is well-to-do in developed countries and rich in developing/middle-income countries. There is a NYU Professor who mapped iOS and Android devices, and the map of LA showed really rich parts dominated by IPhone.
- __Joker 11y agoI am not sure if you are talking about the same but this may be the source[1]. Also the blog discusses about the relation between device usage to the degree of affluent neighbourhood[2]. [1]. https://www.mapbox.com/labs/twitter-gnip/brands/#5/36.280/-229.746 https://www.mapbox.com/labs/twitter-gnip/brands/#5/36.280/-2... [2]. https://www.mapbox.com/blog/visualizing-3-billion-tweets/ https://www.mapbox.com/blog/visualizing-3-billion-tweets/