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It's probably a mix, they have only a few phones so they're easy to understand ("I have the bigger iPhone from last year" or "I have the HTC One M9" - the forme

It's probably a mix, they have only a few phones so they're easy to understand ("I have the bigger iPhone from last year" or "I have the HTC One M9" - the former is easier to remember and understand for non savvy people), and better brand recognition - despite being expensive is HTC considered luxury like Apply is?

acomjean 11y ago
This is true, fewer models make buying easier. Plus if you buy the current generation you are getting "top of the line", last generations still on sale is still usable. Plus with just 2-3 models apple only has to pay for engineering and designing 2-3 models. Plus it saves on the software testing (which despite that still is a bit buggy). As long as your use-case meshes with apples things are good.
- noir_lord 11y ago
  Apple has for a while excelled at market striation, they tend to enter the market with 2-4 of any one product, it removes the Paradox of choice. Laptops are horrible at this, do I want the MX50S, MX50X, MX51, MX51S and on and on. With Apple it's Macbook, Macbook Pro, Macbook Air. It's a smarter strategy and I wish more manufacturers did it.
- billyhoffman 11y ago
  This is pretty relevant: "When Jobs returned to Apple in 1997, it was producing a random array of computers and peripherals, including a dozen different versions of the Macintosh. After a few weeks of product review sessions, he’d finally had enough. “Stop!” he shouted. “This is crazy.” He grabbed a Magic Marker, padded in his bare feet to a whiteboard, and drew a two-by-two grid. “Here’s what we need,” he declared. Atop the two columns, he wrote “Consumer” and “Pro.” He labeled the two rows “Desktop” and “Portable.” Their job, he told his team members, was to focus on four great products, one for each quadrant. All other products should be canceled." https://hbr.org/2012/04/the-real-leadership-lessons-of-steve-jobs https://hbr.org/2012/04/the-real-leadership-lessons-of-steve...
camelNotation 11y ago
I'd consider the HTC One series and the new Galaxy S6 to be luxury phones on par with the iPhone or even better in some respects. The build quality and refinement is top notch.

acomjean 11y ago

This is true, fewer models make buying easier. Plus if you buy the current generation you are getting "top of the line", last generations still on sale is still usable. Plus with just 2-3 models apple only has to pay for engineering and designing 2-3 models. Plus it saves on the software testing (which despite that still is a bit buggy). As long as your use-case meshes with apples things are good.

noir_lord 11y ago
Apple has for a while excelled at market striation, they tend to enter the market with 2-4 of any one product, it removes the Paradox of choice. Laptops are horrible at this, do I want the MX50S, MX50X, MX51, MX51S and on and on. With Apple it's Macbook, Macbook Pro, Macbook Air. It's a smarter strategy and I wish more manufacturers did it.
billyhoffman 11y ago
This is pretty relevant: "When Jobs returned to Apple in 1997, it was producing a random array of computers and peripherals, including a dozen different versions of the Macintosh. After a few weeks of product review sessions, he’d finally had enough. “Stop!” he shouted. “This is crazy.” He grabbed a Magic Marker, padded in his bare feet to a whiteboard, and drew a two-by-two grid. “Here’s what we need,” he declared. Atop the two columns, he wrote “Consumer” and “Pro.” He labeled the two rows “Desktop” and “Portable.” Their job, he told his team members, was to focus on four great products, one for each quadrant. All other products should be canceled." https://hbr.org/2012/04/the-real-leadership-lessons-of-steve-jobs https://hbr.org/2012/04/the-real-leadership-lessons-of-steve...

camelNotation 11y ago

I'd consider the HTC One series and the new Galaxy S6 to be luxury phones on par with the iPhone or even better in some respects. The build quality and refinement is top notch.